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Introduced in 1948, the first instant film was created by Edwin H. Land in black and white, with color following in 1963.
In 1972 the SX-70 camera was introduced. Polaroid ended productions in 2007. Since 2011, new films from Fuji began to circulate, including Fuji Mini Instax and Instax Wide, and the now discontinued FP 100. In 2017, ten years after the closure of Polaroid, the project was reborn and production of instant films was relaunched under the name Polaroid Originals.

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Introducing a new image format: the square has made its way into the Fuji instax range!